Be Cruelty-Free

Here at Barry M, we love cosmetics but we love animals too. Beauty with compassion has been at the heart of our company since 1982 so that's why we're proudly supporting Humane Society International's global Be Cruelty-Free campaign, the largest campaign in history to achieve a worldwide end to animal testing for cosmetics.

Be Cruelty-Free is helping to achieve real change. Cosmetics animal testing is now banned across the 28 countries of the EU, including the UK, and throughout India and Israel. But elsewhere around the world, the suffering continues so HSI's Be Cruelty-Free team is now campaigning to end cosmetics animal testing in Australia, New Zealand, Canada, Brazil, Russia, South Korea, Japan, China and the United States.

Be Cruelty-Free works by raising consumer awareness about cosmetics animal testing and ethical shopping, and by engaging with policy makers, regulators and companies to change laws and practice to replace animal testing. Together we can end cosmetics cruelty once and for all.

Help Us Help the Animals!

Keep up with all the latest Be Cruelty-Free campaign news and action alerts by regularly visiting the Barry M Facebook page.

Barry M will be using the Be Cruelty-Free logo to show our support for a world without cosmetics animal testing. Please show your support too by signing a Be Cruelty-Free pledge (click here) which HSI will use to demonstrate the strength of public support.

Want to know more? Check out our handy Be Cruelty-Free FAQs

Our strict No Animal Testing policy

Since our foundation in 1982, Barry M has never tested our finished products or ingredients on animals or engaged another company to do so on our behalf. All companies in our supply chain must provide us with an annual written assurance that no product or ingredient used in Barry M products has been newly animal tested by them after our fixed cut-off date. Our strict policy means that within our company and our supply chain, we do not tolerate cosmetics animal testing.

Through working with HSI, we have now gone one step further and pledged not to permit our products to be sold in countries such as China whilst they require additional new animal testing. We have also pledged not to use new ingredients that become available in the future unless their safety can be assessed entirely without animal testing.

All of our products are suitable for vegetarians, but some do contain animal by-products (like Beeswax), making them unsuitable for vegans. Ranges of products not suitable for Vegans are Natural Dazzle Bronzer, Super Soft Eye Crayons, Blusher Brush & Eye Brush.
All VEGAN friendly products have this symbol  included on the drop down list of ingredients. You can find these on each product page entitled "View Product Ingredients"

With our ethical values we are proud to be able to work with amazing animal protection charities such as Humane Society International and FOUR PAWS, and are listed as cruelty-free in the Naturewatch Compassionate Shopping Guide.